Where is the Cash ? by Norair Yeretsian

Looking for new capital for either a new syndicated project or
to refinance an existing project?

Where would you start looking for it?

Work your network and contacts , explore all possibilities … but
before you start calling and knocking on doors : Prepare !

Prepare yourself and know what you are longing for and for what purpose.
Know how you intend to pay it back, and show the bankers !
Organize your presentation with all the relevant information

about the propertyand have an excel spread sheet prepared of
the financial pro forma for the term of financing you are seeking.

Anticipate the questions and the information that a rational lending would ask
and prepare your package accordingly. If you are asking for serious money you
better be serious and be every bit the professional you need to be : in seeking,
sourcing , presenting and asking the prospective lenders for the funds that you
need for the real estate purchase or development.

Seek out the new capital everywhere — banks, insurance companies, private lenders.

In the search for this capital , make it known to law firms and accountants ,
you work with, that you have this real estate project and the amount you need.

They are gatekeepers and they know who among their clients are interested
in placing funds to work in real estate and earning a few extra points of interest ,
secured with the real property .

You could also refine your presentation (package )
with their assistance , so that all the necessary information for
their clients / superiors  is addressed.

You need to know what you are doing and the
confidence that the project makes good business sense,
before anyone is going to have the confidence
to believe in your project and place a significant amount
of their money in your hands!

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nyeretsian@yahoo.com May 11, 2011